Jim Red Cloud

Founder
1955 - 2017

The concept of the Hoka Hey Motorcycle Challenge™ came to Jim in the form of a dream—one thousand warriors riding one thousand horses charging into battle to defend the weak and innocent, to be a force that would bring justice to those wronged, and to stand in the gap between despair and hope.

To say Jim Red Cloud, of the Lakota Nation, was controversial would be an understatement. Sometimes that controversy would be thrust upon him through no fault of his own, while other times he would boldly step into the fray to fight a battle he believed in; he was a force to be reckoned with. Another truth about Jim that cannot be denied was the size of his heart. He was compassionate about what he believed in and stood his ground when faced with an immovable obstacle. He portrayed this level of determination with regard to the Hoka Hey Motorcycle Challenge™. He ensured the Challenge was not just another motorcycle event but rather formulated a concept that sharpened iron. He ensured any who participated in the Challenge would cross the finish line a better person; it was his guidance, direction, and support that made the Challenge what it is. By his actions he created a family that spans the globe and we are a better people because of it. He restored hope in those who needed it and gave us all a venue whereby we could accept responsibility, face our demons, and find a level of courage we did not know we possessed.

To any who participated in the Challenge, Jim was more than just the event organizer, he was a friend, a brother, and a mentor and he gave a piece of himself to all who knew him. Jim is gone but that piece of him that lives in all who knew him drives us; we take that responsibility seriously.

Beth Durham

Co-Founder
Chief of Operations

I was born in Ft. Sill, OK and am a proud Navy veteran; serving from ’92 to ’98.

I met the love of my life, Jim Red Cloud, when I was just 19 years old and the two of us made a great team. Through the years, we owned several businesses, along with real estate investments and other ventures. Still, there are very few things that we did together that could rival the creation and promotion of the Hoka Hey Motorcycle Challenge™. This event is the result of Jim’s inspiration and my determination. I've always known that hard work and perseverance is necessary in order to get by in this world and the Challenge has demanded that of both it’s riders as well as its founders!!

Since Jim's passing, I've had to rely on every ounce of strength and determination I could muster. Still, in my weaker moments, it has been my family – both my biological family and my Hoka Hey family – that has carried me through.

Annie Malloy

Operations - Legal Advisor

I was born and raised in Bethlehem, Pennsylvania and moved to California many years ago. I just happened to be one of the lucky people who met Beth and Jim long ago through other people in the motorcycle community. Being part of The Hoka Hey Motorcycle Challenge™ from its inception has been such a great privileged. Every story from the thousands and thousand of miles our riders have traveled are etched in my heart and I treasure the wonderfully amazing people Hoka Hey has brought into my life.

My favorite place during a Challenge will always be the finish line and I look forward to continuing to watch our Hoka Hey family grow.

Junie Rose

Rider Relations

Many of you already know me from the years I have spent riding the Hoka Hey Motorcycle Challenge™ and many are getting to know me through The Challenge. As the director of rider relations I am one of the first people you meet when signing up because I do one of your entry interviews. Once we determine whether we are a good fit for your riding experience and passion for others we go from there. My job as the interviewer is to determine, as best as I can from a phone conversation, if you understand what is asked of you.

I absolutely LOVE to ride motorcycles. I love the people I meet on the road and at motorcycle events. Riding in the dirt as a kid in Illinois is were I had my first riding experience and from there occasionally rode but did not get real serious until my kids were older. My first Harley was a 2006 Smoky Gold and Black Fatboy. I went in for boots and came out with a bike. From there I started taking trips on the bike usually with one of my kids on the back.

Although I am on the Board of Directors I do not look at the route prior to the event because for me that would be like unwrapping a Christmas present before Christmas. Riding the event is my favorite part of the HHMC but a close second is the new family I have married into and of course fund raising. From the first riders meeting when I heard Jim Red Cloud speak from his heart about the Lakota People he pricked my heart to help. Another of my jobs as the Director of Rider Relations is to encourage and direct the riders in their fund raising efforts. I love my job and although it is a volunteer position I feel like a CEO! I get to hear the road stories and help write the Meet the Rider biographies you are reading. This allows me to share some of my road experience and what it has been like to be one of those five Warriors who has ridden all the HHMC routes.

Gary Barnes

Event Coordinator

Born and raised in the small country town of Quanah, Texas, a farming and ranching community on the banks of the Red River & Pease River that was a part of the Comancheria strong hold of the Comanche tribe. The Town was named after Quanah Parker, the Last Chief of the Comanches. My blood is Comanche and Scottish. I was a Texas Peace Officer and Game Warden for thirty years before retiring ten years ago. All my life I've been riding both Wild Horses and Iron Horses. New adventures have always been a part of my life, from working the Mexican Border to the neighboring states of New Mexico, Colorado, Kansas and Oklahoma. On horseback I got to smell the roses among other things, but the motorcycle always got me further faster, henceforth my love of Harley Davidson

I learned of the Challenge through my old Game Warden partner Bubba Vincent, also a Hoka Hey Rider. Since that ride in 2011.... after meeting Jim Red Cloud and his wife Beth, and being asked by Jim to come work with them, I have been a part of the Greatest Long Distance Family ever born-the HOKA HEY OYATE'S!!! One of the great things about riding the challenges is the family you make with the other riders. We're all definitely different in our own ways, but our cravings for adventure are the same. We've been described as misfits and dysfunctional -and yes to a point we are - but we're all Warriors. Warriors who fight for the weak, helpless, injured, needy, disadvantaged and anyone else who ask for our help. I have done nothing but grown by being a part of this Tribe and I'm proud to know that I'm a Hoka Hey Warrior !!! HOKA HEY !!!

John Levins

Risk Management Officer

Father of Abigail Jane Levins and motorcycle enthusiast. I also serve as Risk Management Officer on the board of the Hoka Hey Motorcycle Challenge. My Hoka Hey family journey started in 2012. The same year I lost my Father. August 5th I found myself on the starting line of the 3rd Annual HHMC in sunny Las Vegas, Nevada. Just three months after my Father's passing and boy did I need this escape from reality.

Standing by my side was my brother from another mother Eric Buskell rider # 733. We have been friends for over 30 yrs. This morning would change my life forever. We would be riding for 13 days nonstop. Over those 13 days I had quite a few deep spiritual events.

The Hoka Hey family has become my family. Jim Red Cloud took me as his son after I lost my biological father. He said I was one of the lost boys. The passing of Big Jim Red Cloud was very hard for me because I feel like I have lost two fathers. He was a great mentor, brother, and Father.

Steve Briscoe

Director of Logistical Operations.

I rode my first bike around the age of 15 and at 17 joined the U.S. Army; been doing them both ever since. I learned of the Challenge in 2010 but it wasn't until 2013 I was able to pit myself against the Challenge. I could write a book about what the 2013 Challenge did for me... wait, I did write a book about it. "Solitary - Without the Confinement" was published in 2015 and went on to not be on the New York's Best Seller list.

Shortly after the 2013 Challenge I was asked to be a member of the Board of Directors and I quickly accepted that role. I am the creator of the route, I'm the guy you love to hate every day while on the road.

Eric Buskell

Hoka Hey Consultant; as well as our greatest supporter and benefactor.

Merchandise

Eric, from Panama City Beach, Florida, is an experienced Challenger with multiple Hoka Hey Motorcycle Challenges under his belt. He first learned about the event after reading about it in Full Throttle Magazine. The finish line was his most memorable moment of each of the rides.

Smelling the breath of a moose in the Rockies and riding through Glacier National Park in Montana are two of many exceptional moments Eric experienced. Through the rides in 2012 & 2014, Eric learned how much he had missed in the past when traveling by interstates. Since his first Hoka Hey Motorcycle Challenge in 2012, he enjoys the twisties and back roads at every opportunity.

Eric was part of the Board of Directors from 2017 to 2020. Now he supports the event through his generosity and compassion. Eric is our primary merchandiser and handles our online store for us. His determination to remain a part of the Challenge is what helps us to bring you the highest quality products for the very best price possible. Thank you, Eric!!