About the Hoka Hey Motorcycle Challenge™


No matter what you are physically….
Male or female, strong or weak, sick or healthy...
All those things matter less than what’s inside of you.
If you have the soul of a warrior, you are a warrior.
What matters most is that you are filled with a deep & powerful presence of life.

~ James Red Cloud ~

Organized by the Medicine Show LLC, the Hoka Hey Motorcycle Challenge™ is based on the Lakota Sioux principal of WOLAKOTA and the Event celebrates all that is pure and powerful in the warrior spirit.

A warrior isn’t just a soldier who protects and defends... They are mentors, guides and teachers. They set the example for others and lend strength to the people. The stronger the warriors become - the stronger the people become.

The Medicine Show LLC shares a vision of strong warriors who are ready to lead the way with virtues like RESPECT, HONOR, INTEGRITY and COMPASSION. We promote the Challenge with the primary objectives of:


  • Raising awareness for social issues while sending Challengers through some of the most beautiful places in North America.

  • Inspiring a willingness and desire to accept personal accountability with a sense of duty and principle; to cultivate wisdom, community and compassion and to display and foster respect, harmony, peace and friendship.

  • Creating an army of warriors with the strength to face adversity; the character to make sacrifices and the desire to come to the aid of others in need.

  • Empowering others to overcome obstacles that have physically, mentally or financially challenged them and know they are not in it alone. We are the vehicle that's helps move them forward and refocus them toward success.
One Life – One Ride...
The journey is yours to take.
What will it mean to you?