Medicine Show LLC
The Hoka Hey Motorcycle Challenge

P.O. Box 710
Hot Springs, SD 57747
Phone (001) 605-890-0386



Award to be Presented at the Broken Spoke Campground on August 11th
During the 70th Annual Sturgis Rally
Hot Springs, SD – Following a final polygraph test performed by International Investigation Group, Ltd. in New York late yesterday, Will Barclay of Highlands, Florida was declared the official winner of the 2010 Hoka Hey Motorcycle Challenge. Barclay, aged 50, crossed the finish line at 4:20 a.m. on June 28th. After finishing the Challenge in eight days and nine hours; Barclay had to complete a series of routine investigations including three hours of questioning regarding the safe operation of his bike, completion of the prescribed route and his use of navigation devices or performing enhancing drugs. He also underwent several drug screenings. The Hoka Hey event organizers deemed the investigation necessary in order to prevent cheating.
The official presentation of the check will take place on August 11 at the Broken Spoke campground in Sturgis, South Dakota. With the ceremony taking place during the 70th annual Sturgis Motorcycle Rally, event organizers Jim Red Cloud and Beth Durham expect a large turnout. Says Red Cloud, “This event honors the riders’ warrior spirit and we’ll be proud to recognize the toughest motorcycle rider of the moment in front of our fellow warriors.” Red Cloud also hinted at plans for a 2011 Hoka Hey Motorcycle Challenge.
The Hoka Hey Motorcycle Challenge is an endurance event covering 8,500+ miles, spanning two countries and crossing numerous mountain ranges, 33 Indian reservations, 25 national forests, eight deserts and six national parks. The ride began on June 20, 2010 in Key West, Florida with an official end on July 4, 2010 in Homer, Alaska. The grand prize for the first-place qualified finisher is $500,000. The Hoka Hey Motorcycle Challenge is limited to 1,000 entrants, each of whom must participate on a Harley Davidson bike with air-cooled V-twin engines. Organizers, Jim Red Cloud and Beth Durham, hope the ride will help raise money and awareness foreight named charities, which include veterans’ and Native American causes and the National Multiple Sclerosis Society.
The Hoka Hey Motorcycle Challenge Logo is a Licensed Trademark